A picture is worth a thousands words… but when then this picture is part of your online store, it’s worth a hell of a lot more! In the online world shopper attention is scare, so you have you have to step up if you want to convert browsers into buyers. Product photography is often postponed on to-do lists or neglected when it comes to budget allocation. However, high quality product photography is one of the key success factors in eCommerce. In this article, we explain you why all major online business choose for professional product photography and why you will make a lot more money if you the same.
With the sheer volume of information being shared online – 1.5 billion units of content – you need to do everything they can to grab the attention of their target audience. Visual elements increase people’s willingness to read content by a staggering 85%.
2.Speed Up Processing
The human brain can only process a limited amount of information at a given time. Data that can be processed much faster, such as a compelling photograph, will always take precedence.
3.Improve Non Verbal
With 93% of all human communication being non-verbal, combining visual elements with well-written text is an excellent way for you to capture the imagination of their target audience.
4.It Helps to Go Viral
Visual content can go viral if an audience likes it well enough to share it with their online communities and social networks. This helps to build brand credibility, corporate integrity, and customer loyalty.
Photographically strong brands are dynamic, emotional, and timeless. Adding photographs that explain a brand’s message helps the target audience better understand and appreciate the message.
In spite of efforts to make purchases based on rational analysis, consumers often let emotion influence their buying decisions. The use of captivating photographs drives emotional responses about a brand.
We are in a new era of marketing in which a brand is defined by those who experience it. Forty percent of online users will provide more favorable responses to visual content than to plain text and text-based content.
Photographs are easier to consume than text. Facebook campaigns generate 65% more engagement and tweets average 35% more retweets when including a photograph than those without.
9.Create a Favorable Perception
Humans are conditioned to make snap judgments, sometimes on a subconscious level. A professional appearance, including a well-taken photograph displaying a product or service in context, builds trust.
There is a direct link between utilizing high-quality images in marketing and the growth of sales. Photographs help consumers visualize themselves using a product or service and allows them to imagine it improving their
life in some way.