If you have tried your hand at bottle photography, you will know that it isn’t quite as easy as you may have imagined. It is not quite a point the camera and shoot sort of job. Seeing as this is the photo that will represent your product and brand, it is important that you get it right.
Good photos sell products. That is a factual statement, you would only need to scroll through marketplaces such as eBay and Gumtree or Craig’s List to see this. We are all used to being able to examine things physically. When this isn’t an option, good photos allow users to maintain this feeling.
Here are some key statistics to consider:
- 98% of the most engaging products on the Facebook market place have good photos.
- 75% of online shoppers use photos as a key element in their decision-making process.
- 22% of all product returns are due to poor photos not accurately representing the product.
- 65% of the world’s population process information visually.
There is a whole load of additional facts and figures that could be cited. The bottom line is that you need better bottle photography. This article will give you 10 tips to improve the quality of your photos. Let’s get into it.
1. Have a Clear Direction
Failing to plan is one of the reasons why photography sessions may not produce the desired outcome. There are many moving parts, which will usually mean that getting one thing wrong can lead to disastrous outcomes. The first thing to get right is having all of the equipment that you need for the shoot. Create a checklist and use it leading up to the planned photoshoot.
The most important part about a clear direction is to have set outcomes. No tips or skills will redeem you if your outcomes are vague. What parts of the bottle do you want to highlight through this photoshoot? If you have a new product label, perhaps that it one of the things that the customers should see. If the shape of the bottle is unique to your product, how can you ensure that this is highlighted in the photos?
2. Get the Lighting Right
Lighting is of utmost importance when taking photos. It will often determine the clarity of the photos. The rule of thumb here is to have a set that is as clear as possible. Lighting can be moved around to create shadows where desired. You can also go with a surround lighting approach to give the bottle complete illumination. This is achieved by placing a light on either side of the bottle. Additional lighting can also be placed behind your green screen. This is done to give the inside of the bottle some glow.
3. Get the Exposure Right
We cannot put enough emphasis on getting the camera settings right. This is especially true for exposure. If you are not familiar with your camera’s setting, refer to the manual. All that you need to know will be in there.
4. Set the Atmosphere
The surrounding in which you place your bottle matter. I know that some of this can always be handle in the post-shoot editing. It is important that you place your bottles in such a way that there is leeway left for the editing. This may mean isolating elements to keep a simple background.
5. Be Daring
Although you have a plan in mind, it is important to take some chances during the shoot. Sometimes you simply do not know what will take it from good to great until you try it out. Consider adding some unplanned props into the frame. Play around with the positioning of lighting to see the difference that makes.
6. Consider the labels
Labels and their impact on the photographs are often ignored. What novices may not realise is that the lighting is will bounce off labels and create shadows in areas that you may not fancy them. How does one ensure that you get the most out of these?
7. Product Placement
Where you put the bottle when taking the photos is very important. Placing it on a flat surface such as a table will often generate a reflection. The way around this is to raise it off the table. You can use a stand to achieve this. Make use of your direction to help influence product placement. What sort of look are you going for? Place your bottle in surroundings and positions that deliver the results that you have in mind.
8. Use a modifier
We briefly mentioned adding glow inside the bottle when we discussed lighting. A modifier is used to enhance this. Choosing the right modifier and getting the placement right is important. When placed behind your screen, you can play with the placement of your modifier. Move it closer and further away from the screen and see how that impacts the photographs.
9. Retain the bottle edges
The bottle’s edges are often blown out by the lighting. This makes them look undefined or uneven in the photos. You will often see this in photos where the background is light. One way around this is to add a darker element to the frame. You can use a simple cardboard cutout for this. It should be cut into the shape of the bottle. Place the cutout on either side of the bottle’s edges. This will give them a clear definition.
10. Don’t forget that size matters
The most difficult thing to tell from photographs is size. Part of that 22% returns due to misrepresentation in photos comes down to size. It is important that you ensure that your photos add some perspective to this. You can do this by adding a measuring tool such as a ruler into the frame. Having a person hold the bottle in one of the photos will also help bring clarity.
There are a few other things that you could consider, but the 10 above will certainly give you some incredible results in your bottle photography. The one thing that we must reiterate is the importance of trying things out. You can bring some reflectors into the mix as well. Place them at various angles during the shoot to see what sort of effect they have on how the bottle looks in certain lighting.
Here’s to you getting better bottle photography results!